I agree! I am so impressed that the Tabasco company has put their support behind this cause. It makes me feel proud to be part of it!
C.
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| Author: | bunniefuu [ 03/29/02 07:04 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
For general comments and inquiries about TABASCO® brand products, McIlhenny Company, or the TABASCO® web site, send email to WhatsCooking@TABASCO.com ---------------------------------------------------------------------------- --------------------------- Click here: <[url=http://web.archive.org/web/*/http://www.crashdown.com/setvisit/tabasco.shtml>]www.crashdown.com/setvisi...sco.shtml>[/url] Roswell: Special: Tabasco Joins www.crashdown.com/setvisit/tabasco.shtml Hot Sauce Maker Stands with Roswell Fans by Kenn Gold (NetRanger@fanforum.com March 27, 2002 Most corporations that have been the focus of past fan campaigns to save a television show might be worried to learn that a current campaign is targeting them as well. McIlhenny Company, which produces Tabasco brand hot sauce, has been associated with Roswell (and more importantly, with fans of the TV show) for the last three years. Towards the end of Roswell's first season, rumors began circulating that the show was slated for cancellation, and a grassroots fan movement was born. The campaign, promoted on the website Crashdown.com, involved sending letters of support for the show to network executives at the WB, along with bottles of Tabasco. The "Roswell is Hot" campaign would result in more than 6,000 bottles of Tabasco being sent to the WB network, as well as to various media outlets. National press features on the campaign followed ( NYpost <[url=http://www.crashdown.com/nypost/nypost.html>]www.crashdown.com/nypost/nypost.html>[/url] , Zap2It <alliance.zap2it.com/inter...re-963,00. html> , space.com <[url=http://www.space.com/sciencefiction/tv/roswell_campaign_000410.html>]www.space.com/sciencefict...0410.html>[/url] , NYTimes <[url=http://www.nytimes.com/2001/06/10/arts/10HOLL.html?searchpv=day01>]www.nytimes.com/2001/06/1...hpv=day01>[/url] , Washington <[url=http://detnews.com/2000/entertainment/0012/27/c05-167827.htm>]detnews.com/2000/entertai...67827.htm>[/url] Post, Seattle Post <[url=http://katherine-heigl.com/spimay1500.html>]katherine-heigl.com/spimay1500.html>[/url] ) , which would begin the long-term (but unofficial) association between Tabasco, Roswell, and Crashdown.com, a fan site for the show. A later campaign, entitled "Roswell is Hot, Hunger is Not," would result in more than $28,000 dollars being generated to support World Famine, a favorite charity of actor Brendan Fehr (who stars on Roswell as the angst-ridden alien Michael). The entire cast of the show, along with writers and producers, attended a charity event that auctioned Roswell wardrobe and props to more than 400 fans. The second season of Roswell again found the show struggling to survive, and another 6,000 bottles of sauce were sent to the WB. When it appeared that the network would be turning a deaf ear to the fans, a new campaign began to encourage the United Paramount Network to pick up the show. The "Spice Up Your Line-up" campaign resulted in a 12,000-bottle mail-in to the UPN, and the show was picked up by the network and paired with its former WB neighbor, Buffy the Vampire Slayer. A subsequent charity campaign to thank UPN for picking up the show resulted in more than $16,000 worth of donations from fans. As the third season wound down and the ratings for Roswell dwindled, plans were made for a third mass mail-in. Apparently, fans had never stopped sending in Tabasco, as the New <[url=http://nydailynews.com/2002-01-25/New_York_Now/Television/a-139239.asp>]nydailynews.com/2002-01-2...39239.asp>[/url] York Daily News reported that 100 bottles had been sent for Season 3 (although this was during a period when no campaigns were active). As final plans were being made for the next fan effort to save the show, a serious situation came to the attention of the Campaign Crew at Crashdown.com. Writer/producer Garrett Lerner's 9-month old son Zeke was suffering from a rare form of Muscular Dystrophy known as Spinal Muscular Atrophy. Lerner and the Roswell production staff joined forces to auction a visit to the set of Roswell to benefit Families of Spinal Muscular Atrophy, a charity that provides funds for SMA research. Plans for what may be the final Roswell fan campaign quickly changed to include addressing this situation affecting a member of the Roswell family. The "Passion Through Compassion" campaign launched on the Crashdown website on Friday, March 23. The idea was to send donations to FSMA to show the compassion of the Roswell fans, and to demonstrate their passion to those who would decide the show's fate. UPN (which now airs the show), along with CBS (Viacom, the owner of both networks, recently placed the running of UPN under the CBS umbrella) and Fox Television (which produces Roswell) were targeted in the new campaign, which is designed to raise awareness of the show while raising money for SMA. A second phase of the campaign planned to ask for corporate help from companies with ties to the show. McIlhenny Co. was to be an initial target, as was Cadbury Schweppes, the maker of Snapple (both products are favorites of the show's alien characters). Before a single fan letter asking for help had time to reach the Tabasco makers, McIlhenny Co., on its own initiative, was hard at work trying to figure out a way for the company to support the fan-based effort. By Tuesday morning, McIlhenny Co. had approached FSMA with the promise of a sizable corporate donation (which was delivered to FSMA offices on March 28), as well as promotions to support the campaign. Not only will the company be standing alongside Roswell fans in support of their latest charity, but it will be encouraging further contributions. The company is introducing a new product, "Tabasco brand Chipotle Pepper Sauce, " and has offered to send a 5-oz. bottle of the new sauce to the next 1,000 fans (in the US) who donate $5 or more to the cause. McIlhenny Co. will also be mentioning the campaign on the company website ( tabasco.com <[url=http://web.archive.org/web/*/http://www.tabasco.com/>]www.tabasco.com/>[/url] ) in the next few weeks. The McIlhenny Company is truly a corporation with a soul. Rather than worrying over the latest fan efforts (which again would make them the focus of a campaign for a television show), they stepped up to the plate and embraced the fans that have shown loyalty to their brand for the last three years. It remains to be seen if their corporate peers will show the same level of compassion and stand with their customers to eradicate this horrible disease. Tabasco and Roswell have a unique association that will be remembered in TV history long after the show disappears. It is truly refreshing to find compassion at the corporate level, and a company that is so supportive of the passions and interests of a group of fans on the Internet. Well done, McIlhenny Co.! As a corporation, you have gone above and beyond expectation in your support of Roswell fans and the charities they support, and we will show your company and products the same loyalty you have extended to us. |
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| Author: | destinyrebel [ 03/29/02 13:02 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
God, I was just soo happy when I read this! It really is amazing that they would do something like this. Hehe. I feel kinda proud... Ya know, to be part of this whole thing. ;p |
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| Author: | destinyros2005 [ 03/29/02 13:15 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
I agree! I am so impressed that the Tabasco company has put their support behind this cause. It makes me feel proud to be part of it! C. |
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| Author: | destinyrebel [ 03/29/02 14:48 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Exactly. It's really a wonderful thing... |
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| Author: | AbsoluteAngel58 [ 03/29/02 19:11 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
I totally agree, it's really wonderful that the Tabasco company is helping out. |
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| Author: | destinyros2005 [ 03/30/02 03:14 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Now...if we could only get Snapple's help... |
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| Author: | destinyrebel [ 03/30/02 11:44 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Hey, I'm up for a little Snapple Campaigning! Whatever helps...
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| Author: | destinyros2005 [ 03/30/02 18:53 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
If anyone is interested in writing to Snapple about helping out with the renewal campaign, here's the name and address and correspondence can be directed to: Jack Belsito CEO Snapple Beverage Group Inc. 709 Westchester Ave. White Plains, NY 10604 Please let them know that we would like their help in campaigning for a fourth season of Roswell by showing our support of the Families of Spinal Muscular Atrophy. Any little bit helps guys! |
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| Author: | destinyrebel [ 03/30/02 19:15 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Very cool, destinyros. Thanks so much for posting that info... |
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| Author: | bunniefuu [ 03/30/02 19:37 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Quick question, do we have an email address to Snapple by chance? |
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| Author: | destinyrebel [ 03/30/02 19:58 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Ooo... That would be good. I should go look... |
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| Author: | destinyros2005 [ 03/31/02 14:39 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Well, I did some searching on the Snapple web page www.snapple.com and all I could find was an e-mail address for the webmaster which is webmaster@snapple.com . I did also find a phone number for Snapple and that is 1-800-Snapple and they are open 9am to 4:30pm EST. I'm still looking for more info though! |
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| Author: | destinyrebel [ 03/31/02 15:39 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Hehe. Glad you found all that, cause I kinda didn't have time to look... |
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| Author: | destinyros2005 [ 03/31/02 16:28 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Yeah, I don't know how helpful that is, but I thought I'd try to find something. |
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| Author: | destinyrebel [ 03/31/02 16:40 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Hey, I'm going to call. They will probably think I'm insane but who cares? It's a toll-free number and I'll call and let them know that Roswell needs Snapple's support. That, and how much I *LOVE* their wonderful fruit beverages... 
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| Author: | destinyros2005 [ 03/31/02 16:43 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Cool...do you want to see if you can get a better e-mail address? I don't think the one I found will do us any good, but like I said...I'm still looking!
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| Author: | destinyrebel [ 03/31/02 16:57 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Sounds great...
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| Author: | bunniefuu [ 04/01/02 11:12 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
I wonder if we just email the webmaster at snapple he would give us the email to snapple, if it's not the right one, I bet he would know.  Right?Okay, reading that over a second time, that really doesn't make a lot of sense.. I've lost my mind again..la la la la
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| Author: | destinyrebel [ 04/01/02 13:54 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Ah, don't worry 'bout it. I think we can understand... Or at least, I think I can...
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| Author: | destinyros2005 [ 04/01/02 14:47 ] |
| Post subject: | Tabasco Steps Up To The Plate... |
Scary thing is...I understand completely! And I just sent an email to the webmaster at the Snapple website, so hopefully they will reply soon. As soon as I hear anything...I'll let you all know! |
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